1st and main billboard.
The challenge was to simplify the potato process form start to finish in order to represent through a single image what is it that it's done at Sabritas Guadalajara Plant.
I worked with front line operators, engineers, managers and directors to create a piece that represented the people at Sabritas Guadalajara and the commitment to their products.
This third billboard is a tribute to women. It honors those who have a strong sense of commitment, and those who strive everyday to make a difference.